Haku
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How fast-moving consumer goods (FMCG) brands utilise We-media as a marketing tool in China
(2023)
The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...
RESEARCH ON THE INTERNATIONALIZATION OF SMALL HOME APPLIANCE BRAND A CASE STUDY FOR THE JOYOUNG COMPANY
(2022)
This thesis is a study of internationalization in the small home appliance industry. The aim was to provide Joyoung, a company considering internationalization, with a framework for brand internationalization. Also study ...
BRAZILIAN CONSTRUCTION MARKET: AN OVERVIEW AND MARKET ENTRY STRATEGIES FOR FINNISH COMPANIES
(2021)
The primary research aim was to develop an internationalization process for Finnish companies having the prospect of expanding their activities into the Brazilian construction market. Initially, a market overview was ...
The potential of the Turkish market for Russian enterprises
(2023)
This thesis analyzed the potential of the Turkish market for Russian enterprises with the support of the Agency of Foreign Trade Technologies to develop and implement innovations in the activities of the case company. The ...
